For reviewers and stylists

HairLook press kit.

Product information and clearly labeled demonstration assets for coverage of HairLook's iPhone hairstyle previews.

Product facts

Short description

HairLook is an iPhone app that uses AI to preview hairstyles and hair colors on a photo. Users can compare ideas and save a reference to discuss with a stylist. AI results can alter facial details or framing, and are not a guarantee of a real haircut's appearance.

Useful links

Demonstration assets

The comparison uses an AI-generated subject, not a customer or a real person's before-and-after haircut. Label the images as AI hairstyle previews when discussing them. The walkthrough explains how they were made and the limitations we observed.

Synthetic demonstration portrait with long dark waves before hairstyle changes
Starting portraitAI-generated subject with long, flowing waves. This is not a customer's photo.
Wolf cut output from HairLook's image service using the same synthetic portrait
Wolf cut previewShorter layers and a more separated, shaggy outline.
Curtains haircut output from HairLook's image service using the same synthetic portrait
Curtains haircut previewA center-parted front while much of the original length remains.

Suggested editorial angle

What an AI hairstyle preview can—and cannot—tell you before a salon visit. Compare the same starting photo with two hairstyle requests, show the framing and facial-detail changes, and ask a stylist which parts are realistic for the person's hair.

If you cover the examples, link readers to the walkthrough so they can see the source, outputs, and method in context. Reviews and opinions remain independent.